SunStop Sunscreen Service

SunStop is a holistic solution to promote sun safety, engaging with users through a tailored marketing campaign and strategically-placed, interactive sunscreen kiosks. Through these kiosks, users sign up, grab free sunscreen, and earn points with each use, building up to rewards for consistent use. We also considered the market entry for SunStop, developing the accompanying “Don’t Be Macho About Sunscreen” advertisement campaign. Promoting both the service and healthy sun protection habits, the ads speak directly to our target users, highlighting the fact that true strength and success includes self-care.

Snapshot of the interactive kiosk screens

A simulation of the kiosk in action