EDU 4U

ABC Education, a platform providing curriculum-based resources for primary and secondary teachers and students, aims to broaden its audience. While it currently offers a variety of educational materials, there is an opportunity to leverage its content and other ABC resources to support users beyond the classroom setting. The goal is to expand the platform’s offering to attract adult learners by implementing new engagement strategies like micro-learning modules and creating personalised content experiences. The main challenge is ensuring the relevance and value of content for a more diverse audience while maintaining effective delivery and engagement.