ABC Jam transforms the digital radio experience by merging local content discovery with personalized, location-based social interaction. Targeting young Australians, it uses geo-location to connect users with local stations, artists, and events, fostering community and belonging. ABC Jam encourages social engagement through shared playlists and real-time listening, while integrating interactive features like bullet comments and studio views to create an immersive experience. This blend of personalized audio, local discovery, and social connection builds a vibrant, community-driven platform that enhances both personalization and connectivity.