The ABC has long been a launchpad for Australian talent through initiatives like triple j Unearthed, yet many young people still see it primarily as a news broadcaster.
With global platforms dominating attention, the voices of young Australians in arts, media, and entertainment often remain underrepresented.
This brief asks how the ABC might reinvent itself as a springboard for creativity that resonates with younger audiences.
Opportunities lie in amplifying diverse voices, building pathways for creative futures, and reshaping perceptions of Australian content as fresh, relevant, and exciting.
The project calls for speculative thinking beyond conventional broadcasting, drawing on digital-first strategies and personality-led media.
At its heart, the work is about celebrating young Australian creativity and connecting it with audiences in meaningful ways.
